Engagement rate calculator
Enter your follower count and average interactions per post to see your engagement rate and how it compares.
Engagement rate
0%
Formula: (likes + comments + shares) ÷ followers × 100
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What is a good engagement rate?
It depends on the platform and audience size. Smaller accounts usually have higher rates; the benchmark shown next to your result is a rough guide.
How is engagement rate calculated?
Average likes + comments + shares per post, divided by followers, multiplied by 100.
How can I improve my engagement rate?
Post consistently, use strong hooks, reply to comments and give your best posts extra early reach.